艾媒咨询 | 2025年中国火锅行业发展现状及消费行为调查数据

　　近年来，中国火锅行业凭借强大韧性与创新活力稳健发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国火锅行业发展现状及消费行为调查数据》数据显示，中国火锅行业市场规模呈现先升后降再回升的态势。2024年中国火锅行业市场规模为6413亿元，2025年预计将攀升至6689亿元。整体来看，火锅行业市场规模虽有波动，但长期保持增长趋势，展现出较强的市场韧性和发展潜力。在2025年中国消费者喜欢吃火锅原因中，食材丰富、口味丰富，满足不同人的喜好占比最高，达到50.45%；其次是冬天吃火锅可以御寒养胃，驱除体内湿气，占比48.86%。这些数据显示，口味丰富可以满足不同人所喜好和个人养生是消费者喜爱吃火锅的主要原因。在2025年中国消费者选择火锅店时考虑因素中，特色菜品以35.34%的占比成为消费者选择火锅店时最重要的考虑因素。其次是价格优惠和品牌口碑，分别占比32.93%和32.71%，表明消费者对价格和品牌同样重视。就餐氛围和店内环境也较为重要，占比分别为32.60%和30.63%。

　　艾媒咨询分析师认为，未来火锅行业将在产品创新维度持续拓展，从食材、锅底到跨品类融合不断突破边界；随着健康饮食理念深入人心，清淡、养生锅底的市场份额将进一步扩大；供应链领域，企业与品牌的合作将从单纯供应向深度共创转变，加速新品研发与市场响应，有效缩短跨品类产品演变周期。企业需精准把握消费者需求变化，通过产品创新、供应链优化、提升性价比等方式构建竞争优势，同时也要积极应对价格战、同质化竞争以及食品安全监管等挑战。（《艾媒咨询 | 2025年中国火锅行业发展现状及消费行为调查数据》完整高清PDF版共45页，可点击文章底部报告下载按钮进行报告下载）

　　In recent years, the Chinese hot pot industry has developed steadily by virtue of its strong resilience and innovative vitality. According to the latest "Survey data on the current development status and consumer behavior of China's hot pot industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's hot pot industry shows a trend of rising first, then falling, and finally recovering. The market size of China's hot pot industry was 641.3 billion yuan in 2024 and is expected to rise to 668.9 billion yuan in 2025. Overall, although the market size of the hot pot industry has fluctuated, it has maintained a long-term growth trend, demonstrating strong market resilience and development potential. Among the reasons why Chinese consumers like to eat hot pot in 2025, the proportion of rich ingredients and diverse flavors that meet the preferences of different people is the highest, reaching 50.45%. Secondly, eating hot pot in winter can help keep warm, nourish the stomach and eliminate dampness in the body, accounting for 48.86%. The rich flavors of these data can meet the preferences of different people and personal health preservation, which is the main reason why consumers love to eat hot pot. In 2025, among the factors that Chinese consumers consider when choosing a hot pot restaurant, specialty dishes will account for 35.34%, becoming the most important consideration for consumers when making a choice. Secondly, there are price discounts and brand reputation, accounting for 32.93% and 32.71% respectively, indicating that consumers attach equal importance to both price and brand. The dining atmosphere and the in-store environment are also quite important, accounting for 32.60% and 30.63% respectively.

　　Analysts from iiMedia Research believe that in the future, the hot pot industry will continue to expand in the dimension of product innovation, constantly breaking boundaries from ingredients, pot bases to cross-category integration. As the concept of healthy eating takes root in people's hearts, the market share of light and health-preserving pot bases will further expand. In the supply chain field, the cooperation between enterprises and brands will shift from simple supply to in-depth co-creation, accelerating the research and development of new products and market response, and effectively shortening the evolution cycle of cross-category products. Enterprises need to accurately grasp the changes in consumer demands, build competitive advantages through product innovation, supply chain optimization, and enhancing cost performance, etc. At the same time, they should also actively respond to challenges such as price wars, homogeneous competition, and food safety supervision.(The complete high-definition PDF version of "iiMedia Report | Survey data on the current development status and consumer behavior of China's hot pot industry in 2025" is 45 pages long. You can click the report download button at the bottom of the article to download the report)

　　2013-2025年中国火锅行业市场规模及预测

　　数据显示，2013-2025年中国火锅行业市场规模呈现先升后降再回升的态势。2013年市场规模为2813亿元，随后逐年增长，2019年达到5295亿元的阶段性高点。2020年受相关因素影响降至4236亿元 。但之后迅速回暖，2021年为4998亿元，2022年达5498亿元，2023年增长至5966亿元，2024年为6413亿元，2025年预计将攀升至6689亿元。整体来看，火锅行业市场规模虽有波动，但长期保持增长趋势，展现出较强的市场韧性和发展潜力。

　　2025年中国消费者对火锅喜爱程度

　　数据显示，在2025年中国消费者对火锅的喜爱程度中，有79.54%的消费者表示“喜欢”，这一比例远高于其他选项，显示出火锅在中国消费者中的普遍受欢迎程度。16.74%的消费者表示“一般”，而只有3.72%的消费者表示“不喜欢”。这表明火锅作为一种餐饮选择，在中国市场上具有较高的接受度和喜爱度。

　　2025年中国消费者喜欢吃火锅原因

　　数据显示，在2025年中国消费者喜欢吃火锅的原因中，食材丰富、口味丰富，满足不同人的喜好占比最高，达到50.45%。其次是冬天吃火锅可以御寒养胃，驱除体内湿气，占比48.86%。亲朋好友围坐一起吃饭，氛围感好和地域特色明显，如重庆火锅，老北京火锅的占比相近，分别为42.73%和42.27%。煮火锅不费事，加工简便的占比相对较低，为35.11%。

　　2025年中国消费者吃火锅频率

　　数据显示，在2025年中国消费者吃火锅的频率中，最突出的是“2-3星期一次”，占比高达42.56%，显示出这是最常见的火锅消费频率。其次是“1个月一次”，占比20.90%，这些数据表明，大多数消费者倾向于每月至少吃一次火锅。“2-3个月一次”占比14.12%，“一星期一次”占比为10.28%。“一星期2次及以上”和“半年一次”的占比相对较低，分别为3.17%和2.19%，显示出极端频繁或不频繁的火锅消费人群较少。“不固定”的占比为6.78%，说明有一部分消费者的火锅消费习惯较为随机。

　　2025年中国消费者选择火锅店时考虑因素

　　数据显示，特色菜品以35.34%的占比成为消费者选择火锅店时最重要的考虑因素。其次是价格优惠和品牌口碑，分别占比32.93%和32.71%，表明消费者对价格和品牌同样重视。就餐氛围和店内环境也较为重要，占比分别为32.60%和30.63%。店内服务、交通位置和店内就餐人员数量的占比相近，分别为30.53%、30.09%和26.81%。打烊时间和情怀（老味道）的占比相对较低，分别为22.10%和20.90%。网红火锅的占比最低，仅为19.58%。

本文内容节选自艾媒咨询发布的《艾媒咨询 | 2025年中国火锅行业发展现状及消费行为调查数据》，完整版报告共45页，点击下方链接可直达完整版报告。点击这里即刻探索艾媒报告中心，更多行业报告解码商业趋势，助您精准决策！