On September 14, 2018, iiMedia Research, global leading new economic data mining and analysis organization, authoritatively released "China's traditional media APP downloads rankings in the first half of 2018 (East China region)." East China is one of the fastest growing regions in China, and the prosperous and active economy continues to drive changes in the media industry. In recent years, the traditional media represented by the newspaper industry has rationally utilized the communication capabilities of the new media and continued to renew its vitality. The data of Ai Media Polaris System (bjx.iimedia.cn) shows that in the first half of 2018, the traditional media app in Shanghai was outstanding. Among them, the total number of downloads of Oriental headlines reached 1,24,846,600 times, ranking first, followed by news and interface. The total download volume reached 6,843,400 times and 3,536,380 times.