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[{name=中国大学生消费行为洞察调研数据, url=/data-classification/theme/44279311.html}, {name=中国短视频市场环境分析与用户行为调查数据, url=/data-classification/theme/44275815.html}, {name=中国预制菜行业大数据研究与消费行为调查数据, url=/data-classification/theme/44281035.html}, {name=中国咖啡市场发展状况与消费行为调查数据, url=/data-classification/theme/13210264.html}, {name=中国新春年货消费行为洞察调研数据, url=/data-classification/theme/44289296.html}, {name=中国方便面行业市场发展状况与消费行为调查数据, url=/data-classification/theme/49119611.html}, {name=中国“阳康”消费者行为调查研究, url=/data-classification/theme/49120014.html}, {name=中国MCN行业发展状况与直播电商用户行为调研数据, url=/data-classification/theme/44276441.html}, {name=中国适龄人群生育意愿调研数据, url=/data-classification/theme/44288880.html}, {name=中国烘焙食品行业发展状况及消费行为研究数据, url=/data-classification/theme/44280604.html}]

China Mobile Health Market Research Annual Report (2012-2013)

2013-05-13 阅读 39605

  Mobile Health, called the jewel in the crown, is the major concerns of the ministry of health. Beside of the professional hospital mobile health systems, the present popular mobile terminal makes a figure in mobile health field. 3G mobile communication technology has matured increasingly. Ministry of Health pays much more attention to mobile health field. More and More companies and investment organizations swarm into mobile health market. Mobile operators, medical apparatus and instruments companies, terminal manufacturer, system integrators, software solution partners are the important links. With the development of domestic mobile internet and the public concerns of medical health, mobile health has began to grown and will develop rapidly in 2015 but it still takes a while for medical institutions and government to understand the concepts of mobile applications and cloud computing. Data of iiMedia Research shows that the market size of China mobile health achieved 1.86 billion in 2012, a 17.7% increase from previous year. By the end of 2017, the market size of China mobile health will cross 10 billion and achieve 12.53 billion.

  Regular services, diagnostic services and therapeutic services will always share the most part of China mobile health market due to the background of mobile internet technology. Data of iiMedia Research shows that the market size of mobile health regular services achieved 1.13 billion in 2012, while 220 million for mobile diagnostic services (just online assistant diagnoses), 170 million for therapeutic services (not include hospitalized services). The market size of mobile health regular services will achieve 7.34 billion by 2017.

  iiMedia Research predicts that telecom operators, as the prime player and beneficiary, will represent more than half of the market share in the process of China mobile health development in the next 5 years. Equipment suppliers will be the second one.

  2、 Information systems of most public hospitals are in low openness, low standardization and low ability of data sharing.

  5、 The number of users is low and the users are inactive of most mobile health applications.

  6、 Users’ intention of medical staff is not strong.

  7、 Ordinary consumers has not got great consumer experiences from mobile health applications.

  iiMedia Research Group: Hong Kong

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