艾媒咨询 | 2025年中国辣条食品行业发展状况及消费行为调查数据

　　随着消费者对健康和口味多样化的需求增加，中国辣条食品行业开始向高端化、健康化转型，推出更多低油、低盐、低糖的产品。同时，辣条企业也在积极拓展海外市场，出口量逐年增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国辣条食品行业发展状况及消费行为调查数据》显示，2024年辣条食品行业市场规模为834.8亿元，2026年预计达到926.5亿元，这一增长趋势反映了中国辣条食品行业的快速发展和市场需求的持续扩大。

　　在中国消费者购买辣条时考虑的主要因素中，安全因素占比最高，达到48.34%，显示出消费者对食品安全的高度重视。其次是价格因素，说明价格对消费者的购买决策有较大影响。此外，从中国消费者购买辣条的渠道来看，综合电商平台（淘宝、京东等）的占比最高，达到40.98%，显示出消费者更倾向于在这些平台上购买辣条。线下小型商店、便利店的占比为37.66%，位居第二，线下零食专卖店占比35.06%，说明线下购买依然是重要渠道。这反映了中国消费者在休闲食品消费上日趋成熟：既追求品质安全又保持价格敏感，既享受线上便利又需要线下体验的复合型消费特征。

　　艾媒咨询分析师认为，中国辣条食品行业未来将朝着健康化、高端化与品牌化方向发展。在消费端，随着人们对食品安全与品质要求的不断提升，企业将持续推进配方优化，推出低糖、低油、低盐及零添加产品，并建立完善的原料可追溯体系。在生产端，通过技术升级，实现自动化与智能化制造，显著提升品控水平。渠道方面，线上线下深度融合，零食量贩店与电商定制产品成为新增长点。此外，风味创新与国潮元素的结合，不断拓展消费场景，推动行业从“价格竞争”迈向“价值竞争”，助力整体市场规模持续扩大。（《艾媒咨询 | 2025年中国辣条食品行业发展状况及消费行为调查数据》完整高清PDF版共39页，可点击文章底部报告下载按钮进行报告下载）

　　With the increasing demand for health and diverse flavors among consumers, the Chinese spicy strip food industry has begun to transform towards high-end, healthy products, launching more low-oil, low-salt, and low-sugar items. Meanwhile, spicy strip enterprises are also actively expanding their overseas markets, with export volumes growing year by year. According to the latest "2025 China Spicy Strip Food Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for new economy industries, the market size was 83.48 billion yuan in 2024 and is expected to reach 92.65 billion yuan in 2026. This growth trend reflects the rapid development of the Chinese spicy strip food industry and the continuous expansion of market demand.

　　Among the main factors influencing Chinese consumers' purchase of spicy strips, safety concerns account for the highest proportion at 48.34%, indicating consumers' high regard for food safety. Price is the second most important factor, suggesting that price has a significant impact on consumers' purchasing decisions. In terms of the channels through which Chinese consumers purchase spicy strips, comprehensive e-commerce platforms (such as Taobao and JD.com) have the highest share at 40.98%, showing that consumers prefer to buy spicy strips on these platforms. Offline small stores and convenience stores account for 37.66%, ranking second, while offline snack specialty stores account for 35.06%, indicating that offline purchases remain an important channel. This reflects the increasingly mature consumption behavior of Chinese consumers in the snack food sector: they pursue both quality and safety while remaining price-sensitive, and they enjoy the convenience of online shopping while also seeking offline experiences, demonstrating a complex consumption characteristic.

　　Analysts from iiMedia Research believe that the Chinese spicy strip food industry will move towards healthiness, high-end, and branding in the future. On the consumer side, as people's demands for food safety and quality continue to rise, enterprises will continuously optimize their formulas, launch low-sugar, low-oil, low-salt, and zero-additive products, and establish a complete raw material traceability system. On the production side, through technological upgrades, they will achieve automated and intelligent manufacturing, significantly improving quality control. In terms of channels, online and offline will be deeply integrated, with snack discount stores and customized products for e-commerce becoming new growth points. Additionally, the combination of flavor innovation and national trend elements will continuously expand consumption scenarios, driving the industry to shift from "price competition" to "value competition" and helping the overall market size to continue to expand.(“iiMedia Research | Investigation data on the development status and consumption behavior of China's spicy strip food industry in 2025” full version has 39 pages, please click the download button at the bottom of the article to download the report)

　　2017-2026年中国辣条食品行业市场规模及预测

　　iiMedia Research（艾媒咨询）数据显示，中国辣条食品行业市场规模呈逐年上升趋势。2024年中国辣条食品行业的市场规模为834.8亿元，2026年预计达到926.5亿元。随着公众饮食观念的转变和休闲食品需求的升级，中国辣条行业正迈入品牌化、健康化发展的新阶段，新产品与品牌涌现加速，预计未来几年中国辣条食品市场规模将持续扩大，并保持稳健增长态势。

　　2025年中国消费者购买辣条时考虑的主要因素

　　数据显示，在2025年中国消费者购买辣条时考虑的主要因素中，安全因素占比最高，达到48.34%，显示出消费者对食品安全的高度重视。紧随其后的是价格因素，说明价格对消费者的购买决策有较大影响。健康因素以45.54%的占比位列第三，反映出消费者对辣条健康属性的关注。口感因素占比38.38%，包装因素占比37.34%，份量因素占比31.54%，口味因素占比29.88%，这些因素也对消费者的购买行为产生一定影响。品牌因素占比最低，仅为14.52%，表明消费者在购买辣条时对品牌忠诚度相对较低。

　　2025年中国消费者能接受一包100g辣条的单价

　　数据显示，大多数中国消费者能接受的100g辣条单价集中在3-5元区间，占比高达62.76%；其次是5-8元的区间，接受度为22.41%；3元及以下的低价位，占比为9.02%。8元以上的高价位接受度最低，仅为5.81%。这表明消费者对辣条价格较为敏感，偏好中等价位的产品。

　　2025年中国消费者辣条类型的偏好

　　数据显示，在2025年中国消费者辣条类型的偏好中，面筋以40.56%的占比位居首位，成为最受欢迎的辣条类型。紧随其后的是大刀肉，占比39.21%，素牛筋占比38.17%，大辣片占比37.97%，豆皮占比36.10%，辣棒占比33.09%，而臭干子占比最低，为31.22%。整体来看，消费者对各类辣条的偏好较为均衡，但面筋、大刀肉和素牛筋更受欢迎。

　　2025年中国消费者认为当前辣条存在的问题

　　数据显示，在2025年中国消费者对辣条问题的看法中，添加剂过多的问题最为突出，占比高达46.37%。其次是原料不健康和生产工艺不安全的问题，占比分别为41.08%和40.66%。变质看不出来和生产环境差的问题也较为严重，占比分别为40.56%和39.11%。整体来看，消费者对辣条的食品安全问题存在较大担忧，添加剂过多和原料不健康是消费者最关注的问题。

　　2025年中国消费者对当前市面上辣条生产商的建议

　　数据显示，在2025年中国消费者对辣条生产商的建议中，食品安全保障以48.55%的比例占据首位，显示出消费者对食品安全的高度重视。健康升级需求以42.63%的比例紧随其后，反映出消费者对健康饮食的关注。生产规范化和口感提升分别以42.01%和38.90%的比例位列第三和第四，而口味创新则以38.07%的比例排在最后。整体来看，消费者对辣条生产商的期望主要集中在食品安全、健康升级和生产规范化上。

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