艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据

　　随着公众出行观念的革新与新兴企业崛起的速度加快，消费者对智能出行的接受度持续提高，从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待，推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示，2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”，呈指数级扩张，预计2029年将突破1200亿元，成为智能交通领域增长最快的核心赛道之一。

　　在中国无人驾驶汽车消费者中，无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式，明显高于真人驾驶汽车的31.98%，认为两种方式都安全的消费者占比为25.71%；69.50%的消费者表示会购买无人驾驶汽车，30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可，且绝大多数消费者对无人驾驶汽车持开放态度，购买意愿较高，反映出无人驾驶汽车在中国市场的潜在需求较大。

　　艾媒咨询分析师指出，中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段，在未来，政策红利持续释放，国家层面积极推动法规完善与测试示范区建设；技术突破加速，AI算法、高精地图、车规级芯片等领域进步显著；应用场景拓宽，Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻，技术成熟度与安全性仍是核心瓶颈；法规标准体系滞后，责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术，加大AI算法、感知融合、高算力芯片等研发投入，建立技术护城河；探索多元场景落地，优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环；推动产业协同，与芯片、传感器、高精地图、5G通信等伙伴深度合作，共建生态。（《艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》完整高清PDF版共36页，可点击文章底部报告下载按钮进行报告下载）

　　With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.

　　Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.

　　Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem. (“iiMedia Report | Analysis of the market environment and consumer behavior survey data of China's driverless car industry in 2025” full version has 36 pages, please click the download button at the bottom of the article to download the report.)

　　2015-2029年中国无人驾驶汽车行业市场规模及预测

　　iiMedia Research（艾媒咨询）数据显示，2015-2023年中国无人驾驶汽车行业市场规模以“稳步爬坡”为特征，仅2020年因疫情原因市场规模有下降；2024-2029年则进入“爆发式增长通道”，规模呈指数级扩张，预计2029年将突破1200亿元，成为智能交通领域增长最快的核心赛道之一，反映出无人驾驶技术从“实验室”走向“大众生活”的产业变革趋势。

　　2022-2030年中国不同驾驶等级渗透率及预测

　　数据显示，2022-2030年中国不同驾驶等级的渗透率呈现自动化程度持续提升、高阶自动化逐步突破的演进趋势。2022年以低阶自动化为主，高阶空白；2025年L2将成主流，L3起步突破；2030年高阶自动化加速渗透，自动化成绝对主流。到2030年，自动化等级（L2及以上）渗透率将达85%，其中高阶自动化（L3及以上）占比35%，反映出“从辅助驾驶到部分自动化，再到有条件/完全自动化”的产业升级逻辑，技术成熟度、政策支持与消费接受度共同推动驾驶自动化成为汽车产业的核心竞争力。

　　2025年中国消费者对无人驾驶了解情况

　　数据显示，在2025年中国消费者对无人驾驶的了解情况中，占比最高的是“知道但不是很了解”，达到45.76%，说明大多数消费者对无人驾驶有一定认识，但缺乏深入了解。其次是“知道且非常了解”，占比为42.31%，这部分消费者对无人驾驶有较充分的了解。占比最低的是“不知道”，仅占11.93%，表明绝大多数消费者已经接触到无人驾驶的概念。整体来看，中国消费者对无人驾驶的认知度较高，但仍有提升空间。

　　2025年中国消费者担心的无人驾驶汽车问题

　　数据显示，在2025年中国消费者对无人驾驶汽车的担忧中，最突出的问题是“无人驾驶汽车的识别和反应能力”，占比高达62.73%，远高于其他问题。其次，消费者担心“无人驾驶汽车的法律责任鉴定”，占比45.39%。“交通系统安全”以44.53%的占比紧随其后。这三个问题占比均超过40%，显示出消费者对无人驾驶汽车技术的核心能力、法律后果及其系统安全有较大顾虑。其他问题如“极端情况下的可靠性”和“车辆行驶数据的隐私安全”占比均低于40%，但仍有一定关注度。“系统对路况和交通信号的判断”占比最低，仅为14.64%，相对较少消费者对此表示担忧。

　　2025年中国消费者对无人驾驶汽车隐私方面担忧

　　数据显示，在2025年中国消费者对无人驾驶汽车隐私方面的担忧中，最突出的数据是“个人信息被滥用”，占比高达65.81%，显示出消费者对个人信息安全极度敏感。其次是“被追踪行踪”，占比51.05%，说明消费者对个人行踪信息泄露的担忧。“无法掌握个人数据使用情况”占比40.47%，表明消费者对数据控制权的缺失感到不安。“数据泄露”的担忧相对较低，占比25.34%。整体来看，消费者对无人驾驶汽车隐私保护的需求迫切，企业需重视并加强隐私保护措施。

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