艾媒咨询 | 2025年中国智能小家电典型企业研究与消费者调查数据

　　随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能小家电典型企业研究与消费者调查数据》显示，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元，表明智能小家电正处于高速增长期。消费者对这类产品的需求持续上扬，其市场前景极为广阔。

　　在中国智能小家电消费者中，93.07%的消费者表示愿意购买，而仅有6.93%的消费者表示不愿意购买；每周使用小家电的频率中，3-4次的使用频率最高，占比达到56.65%，5-7次占比25.66%，7次以上的使用频率为10.78%，而0-2次的使用频率仅为6.91%。体现智能小家电在中国市场的高度接受度和广泛的市场需求，市场潜力巨大，同时反映出小家电在中国家庭中的普及程度和使用频率较高。

　　艾媒咨询分析师指出，中国智能小家电行业未来发展前景乐观。消费端，随着居民生活水平提升，对生活品质愈发重视，追求便捷、高效、个性化的生活方式，智能小家电的智能化、多功能特性正好契合这一需求趋势。“一人经济”“银发经济” 兴起，促使对小型化、操作简易化智能小家电需求攀升，像迷你智能电饭煲、智能老人按摩仪等。同时，健康养生观念普及，消费者青睐具备健康功能的产品，如能精准控温、实现营养烹饪的智能电炖锅，以及可净化空气、监测水质的智能小家电，为行业开辟新增长点。技术层面，物联网、人工智能等技术持续进步，赋能智能小家电不断升级。政策上，“以旧换新” 等政策推动家电更新换代，刺激智能小家电市场需求释放。不过，行业也面临挑战，产品同质化严重，部分企业研发创新能力不足；市场竞争激烈，品牌众多，头部企业需巩固优势，中小企业要寻求差异化突围。(《艾媒咨询 |  2025年中国智能小家电典型企业研究与消费者调查数据》完整高清PDF版共38页，可点击文章底部报告下载按钮进行报告下载）

　　With the improvement of residents' living standards, the transformation of consumption concepts, and the continuous innovation of technology, the market prospects for smart small household appliances are broad. It is expected to continue to expand product categories and enhance the degree of intelligence in the future, meeting consumers' pursuit of a convenient, healthy and high-quality life. According to the latest "Research on Typical Enterprises of Smart Small Household Appliances in China in 2025 and Consumer Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size will reach 209.9 billion yuan in 2024. It is expected to further increase to 339.3 billion yuan by 2030, indicating that smart small household appliances are in a period of rapid growth. The demand for such products from consumers continues to rise, and its market prospects are extremely broad.

　　Among Chinese consumers of smart small household appliances, 93.07% said they were willing to purchase, while only 6.93% said they were not. Among the weekly usage frequencies of small household appliances, those used 3 to 4 times have the highest proportion, reaching 56.65%, those used 5 to 7 times account for 25.66%, those used more than 7 times make up 10.78%, while those used 0 to 2 times only account for 6.91%. This reflects the high acceptance and extensive market demand of smart small household appliances in the Chinese market, with huge market potential. At the same time, it indicates the high popularity and usage frequency of small household appliances in Chinese households.

　　Analysts from iiMedia Research pointed out that the future development prospects of China's smart small household appliances industry are optimistic. On the consumer end, as residents' living standards improve, they are paying more and more attention to the quality of life and pursuing a convenient, efficient and personalized lifestyle. The intelligent and multi-functional features of smart small household appliances precisely meet this demand trend. The rise of the "one-person economy" and the "silver economy" has driven up the demand for small-sized and easy-to-operate smart small appliances, such as mini smart rice cookers and smart elderly massage devices. Meanwhile, with the popularization of health and wellness concepts, consumers favor products with health functions, such as smart electric stew POTS that can precisely control temperature and provide nutritious cooking, as well as smart small household appliances that can purify the air and monitor water quality, opening up new growth points for the industry. From a technical perspective, technologies such as the Internet of Things and artificial intelligence continue to advance, empowering the continuous upgrading of smart small household appliances. In terms of policy, policies such as "trade-in for new" have promoted the renewal of household appliances and stimulated the release of market demand for smart small household appliances. However, the industry also faces challenges, with severe product homogeneity and insufficient R&D and innovation capabilities in some enterprises. The market competition is fierce and there are numerous brands. Leading enterprises need to consolidate their advantages, while small and medium-sized enterprises should seek differentiated breakthroughs.（“iiMedia Report | Research data on typical Chinese smart small appliance enterprises and consumer survey in 2025” full version has 38 pages, please click the download button at the bottom of the article to download the report.）

　　2016-2030年中国智能小家电市场规模及预测

　　iiMedia Research（艾媒咨询）数据显示，2016-2030年中国智能小家电市场规模持续增长，从2016年620亿元起步，至2019年攀升至1530亿元，展现出迅猛的发展势头。2020年受疫情冲击，市场规模短暂回调至1408亿元，但随后迅速恢复增长，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元。随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。

　　2025年中国消费者获取智能家居相关信息的渠道

　　数据显示，在2025年中国消费者获取智能家居相关信息的渠道分布中，综合电商平台以43.22%的占比成为消费者获取智能家居信息的主要渠道，显示出电商平台在智能家居领域的影响力。内容分享平台以36.70%的占比紧随其后，短视频平台占比35.90%，两者均显示出社交媒体在智能家居信息传播中的重要性。产品专卖店或商城占比30.98%，科技网站、品牌官网占比30.19%，朋友/亲人分享推荐占比29.52%，智能家居展览会占比28.06%，房地产商、装修商推荐占比24.60%，广告推荐占比21.41%。这些渠道的占比相对较低，但仍不可忽视。

　　2025年中国消费者购买智能小家电的类型偏好

　　数据显示，在2025年中国消费者购买智能小家电的类型偏好中，居家类小家电的占比最高，达到66.36%，显示出消费者对提高居家生活便利性的需求强烈。个人护理类小家电以59.04%的占比位居第二，反映出个人护理产品智能化趋势明显。厨卫类小家电占比为47.87%，位列第三，说明厨房和卫生间等的智能化改造受到一定关注。视听娱乐类小家电占比最低，仅为23.14%，表明在智能小家电领域，视听娱乐产品尚未成为主流选择。

　　2025年中国消费者对智能小家电风格偏好

　　数据显示，在2025年中国智能小家电消费者风格偏好中，简洁大方风格以52.79%的占比位居首位，显示出消费者对于简约设计的高度青睐。科技感强风格以48.14%的占比紧随其后，反映出消费者对智能家电科技感的追求。小巧可爱风格占比为42.02%，位列第三，说明部分消费者偏好可爱风格的产品。高端时尚风格占比最低，为38.16%，表明该风格在智能小家电市场中的受欢迎程度相对较低。

　　2025年中国消费者对智能家居市场前景的看法

　　数据显示，在2025年中国智能小家电消费者对智能家居市场前景看法中，认为“前景较大且发展快速”的占比最高，达到50.00%，显示出消费者对智能家居市场发展持乐观态度。其次是“中立”观点，占比35.89%，反映出部分消费者对智能家居市场持观望态度。而认为“贵族化，市场太小”的比例最低，仅为14.11%，说明消费者普遍认可智能家居具备向更广阔消费群体渗透的潜力，非受限于少数高收入群体。整体来看，消费者对智能家居市场前景持积极态度，市场潜力较大。

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