艾媒咨询 | 2025年中国塑身服饰产品消费行为洞察报告

　　随着人们生活水平的提高和健康审美意识的增强，塑身服饰市场近年来发展迅猛。塑身服饰不仅满足了消费者对身材修饰的需求，还在一定程度上体现了时尚与健康的生活理念。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国塑身服饰产品消费行为洞察报告》数据显示，在信息传播层面，社交媒体凭借 67.16% 的占比，成为消费者了解收腹提臀裤的最主要渠道，凸显其在塑造消费认知、引导消费选择方面的关键作用。在品牌竞争方面，猫人品牌以 38.53% 的占比拔得头筹，婷美和曲线主义也表现出色，分别占比 37.68% 和 36.42%，这三大品牌凭借各自优势赢得了消费者的青睐，在市场中占据重要地位。

　　而从消费者需求角度，塑造完美身形这一诉求占比高达 70.32%，这直接表明消费者在选购收腹提臀裤时，塑形效果是他们最为关注的核心要素。艾媒咨询分析师认为，塑身服饰市场作为服装行业的新兴细分领域，市场前景广阔，发展潜力巨大。通过加强产品质量把控、完善行业标准、规范市场营销行为，塑身服饰行业能够实现健康、可持续发展。同时，关注行业发展趋势，积极推动科技融合创新、绿色环保发展和个性化定制服务，将为塑身服饰企业带来新的发展机遇。（《艾媒咨询 | 2025年中国塑身服饰产品消费行为洞察报告》完整高清PDF版共30页，可点击文章底部报告下载按钮进行报告下载）

　　With the improvement of people's living standards and the enhancement of healthy aesthetic consciousness, shapewear market has developed rapidly in recent years. Shapewear not only meets the needs of consumers for body modification, but also reflects the concept of fashion and healthy life to a certain extent. According to the latest "Insight reportin on China Shapewear products consumer behavior in 2025" released by iiMedia Research, a third-party data mining and analysis  institution in the global new economy industry, at the level of information dissemination, social media accounts for 67.16%, It has become the most important channel for consumers to understand belly and hip lifting pants, highlighting its key role in shaping consumption cognition and guiding consumption choices. In terms of brand competition, Cat people brand took the top spot with 38.53%, Tingmei and Curvaciism also performed well, accounting for 37.68% and 36.42% respectively, and these three brands won the favor of consumers with their respective advantages, occupying an important position in the market.

　　From the perspective of consumer demand, the demand for shaping the perfect body shape accounted for as high as 70.32%, which directly shows that consumers are most concerned about the shape effect when they buy belly and hip lifting pants. Imedia Consulting analysts believe that the shapewear market, as an emerging segment of the apparel industry, has broad market prospects and great development potential. By strengthening product quality control, improving industry standards, and standardizing marketing behaviors, the shapewear industry can achieve healthy and sustainable development. At the same time, pay attention to the development trend of the industry, actively promote the integration of science and technology innovation, green environmental protection development and personalized customized services, will bring new development opportunities for shapewear enterprises.(The complete high-definition PDF version of "iiMedia Report | Insight reportin on China Shapewear products consumer behavior in 2025" is 30 pages long. You can click the report download button at the bottom of the article to download the report.)

　　2025年中国消费者对收腹提臀裤品牌评价

　　数据显示，蜜桃吸引力以31.58%的10分评价领先，其次是曲线主义，29.48%的消费者给予10分评价。南极人和锦度分别以26.23%和26.09的满分评价紧随其后。北极绒和轻奢女皇也表现不错，均获得25.00%10分评价。其他品牌的评价较为分散，没有特别突出的表现。

　　2025年中国消费者购买收腹提臀裤品牌

　　数据显示，猫人品牌占比最高，达到38.53%，其次是婷美和曲线主义，分别占比37.68%和36.42%，表明这两个品牌在市场上具有较高的受欢迎程度。帕兰朵品牌占比35.37%，位列第四，显示出其在消费者中的高认可度。浪莎品牌占比32.63%，佰丝娜占比31.37%，都市丽人占比23.58%，SINSIN占比13.47%，南极人占比12.84%，蕉下占比10.32，这些品牌也占据了较大的市场份额。其他品牌占比均低于10%，市场影响力相对较小。

　　2025年中国消费者购买收腹提臀裤预算

　　数据显示，在2025年中国消费者购买收腹提臀裤的预算中，100-300元/件的价格区间占比最高，达到45.05%，显示出大部分消费者倾向于选择中等价位的产品。300-500元/件的价格区间占比为36.21%，位列第二，说明一定比例的消费者愿意为更高品质的产品支付更高的价格。100元/件以下和500-1000元/件的价格区间占比分别为8.84%和6.74%，反映出预算较低和较高的消费者群体相对较小。1000元以上/件的价格区间占比最低，仅为3.16%，表明高价位市场相对较小。整体来看，中等价位的产品更受欢迎，而高价位和低价位市场相对较小。

　　2025年中国消费者认为收腹提臀裤的吸引特性

　　数据显示，美体效果占比最高，达到73.26%，显示消费者非常看重收腹提臀裤的塑形效果。贴身度和面料成分健康分别以57.89%和49.05%的占比位列其后，说明消费者也注重穿着的贴身度和健康性。舒适性和触感光滑的占比相对较低，分别为46.74%和27.36%，表明这两点虽然也受关注，但不如前三者重要。

　　2025年中国消费者认为收腹提臀裤主要功能

　　数据显示，提臀功能以79.58%的占比位居首位，表明消费者最看重收腹提臀裤的提臀效果。塑形功能以68.21%的占比紧随其后，说明消费者也较为重视其塑形效果。收腹功能占比60.21%，位列第三，显示出消费者对收腹提臀裤的收腹效果也有一定的需求。舒适功能占比最低，仅为31.16%，说明相较于其他功能，消费者对收腹提臀裤的舒适性要求相对较低。

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