3·15舆情专题系列:尚德机构涉虚假宣传退款难事件舆情报告

 尚德机构是一家在线教育平台,近年来不少消费者投诉表示尚德机构涉嫌虚假宣传、退费难等问题。2018年7月,尚德机构曾因涉嫌虚假宣传被行政处罚90万元。根据艾媒舆情系统数据显示,关于尚德机构的讨论热度在消费者权益保护日来临之际达到高峰,湖北武汉地区的关注程度最高,多数受访消费者谴责尚德机构采取拖延方式拒绝退款,舆情言值低至30.8.

Sunlands is an online education platform. In recent years, many consumers complained that Sunlands was suspected of false publicity and difficult to refund fees.In July 2018,Sunlands was punished by an administrative penalty of 900,000 yuan for false propaganda.According to the iiMedia's public opinion system, the discussion about Sunlands reached its peak at the approaching of World Consumer Rights Day.Wuhan, Hubei Province, had the highest degree of concern. Most consumers accused Sunlands of delaying refund, and the public opinion value was as low as 30.8.

关于艾媒舆情

艾媒舆情(yq.iimedia.cn)是中国领先的大数据舆情咨询领导品牌,最新重磅推出舆情健康顾问产品——“艾媒舆情医生”。艾媒舆情医生基于先进的全网大数据监测和挖掘技术、可视化分析技术,为企业提供“舆情诊断、舆情咨询”的一站式服务,帮助企业及时预警、判断事态走向、应急处理突发舆情,维护企业良好的公共形象与用户口碑。

舆情诊断:独创企业分析监测模型,从热度、言值、舆论基调、传播矩阵、用户画像等多维度提供企业健康度体检报告

舆情咨询:7*24全天候监测不间断预警,帮助应对突发危机,灵活调整策略,提升市场竞争力,建立完善的竞争体系